Harsh Couture 2025

In the campaign that could change her career as fashion influencer, Paula Pratta only needs one essential item: her son. But he trades his business school in California for a permaculture institute in Amazon. With assistant Taylor, she sets off in search of the boy and finds a world without filters and much more than she expected, including the chance to reconsider what really matters in her life.

Released

October 9, 2025